About
Hey! My name is Jake Hamlin. I am currently serving as the Director of Digital Marketing in the Athletics Department at the University of California, Irvine.
I grew up in southern Georgia but have lived in California for the past 5 years. I have a huge passion for sports, creating compelling content, and storytelling through media!
Experience
Apr 2023 - Present
(1 yr. 9 mos)
Director of Digital Marketing - UC Irvine Athletics
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Oversee digital & social media content creation for all 18 Division 1 sports programs for UCI Intercollegiate Athletics.
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Manage team of 15-20 interns responsible for helping with game coverage, content creation, and media days.
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Build and execute content calendars for all sports teams.
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Organize & conduct media days.
Oct 2021 - Apr 2023
( 1 yr. 7 mos)
Student Manager - UC Irvine Baseball
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Produced photo/video/graphic content for UC Irvine Baseball social media platforms.
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Controlled content creation at all away games.
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Directed team of 1-5 interns during home games to gather photo/video content for live social coverage.
Jun 2022 - Oct 2022
(5 mos)
Sports Marketing & Graphic Design Intern - August Icon Marketing
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Supported team by producing high-level design deliverables such as pitch decks, social media graphics, and highlight reels for professional clients, such as Alex Manoah, Aaron Nola, Austin Riley, Jeff McNeil, Liam Hendricks, and more.
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Crafted innovative account-based social media marketing campaigns.
Jun 2022 - Aug 2022
(3 mos)
Live Game Producer - Orange County Riptide
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Directed all live game production, including jumbo screen operation, play-by-play, announcer, etc.
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Coordinated with marketing team to fulfill planned mid-game marketing campaigns.
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Formulated game scripts prior to upcoming home games.
Jun 2021 - Sep 2021
(4 mos)
President of Baseball Operations - California Strong Baseball
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Directed all baseball gameday operations, including live stream, collection of stats in GameChanger, field maintenance, and scoreboard operation.
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Assisted in producing photo/video content and maintained social media accounts.
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Assisted in communication between players, parents, and coaches.
Apr 2021 - Sep 2021
(6 mos)
Operations/Production Trainee - Grimmway Farms
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Worked alongside Production, Operations, and Quality Assurance departments to collect data, perform data analysis, and complete various projects using Excel, PowerPoint, Ignition, etc.
Education
University of California, Irvine
2020-2023
Economics, B.A.
Skills
Softwares/Applications
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Adobe Creative Cloud (Photoshop, Lightroom, Premiere Pro, Audition)
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OBS Studio
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Photomechanic
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Photoshelter
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Sprout Social
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Microsoft 365 (Planner, Teams, Outlook, etc)
Equipment
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​Canon EOS R & R3
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Sony A7 III, S3, IV​
Soft Skills
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Communication​
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Organization
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Leadership
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Coachable
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Positive Attitude​
Events
2024 NCAA Baseball Regionals
2024 NCAA Men's Volleyball Championships
2024 Big West Men's Volleyball Championships
2024 NCAA Women's Basketball March Madness
2024 NIT Men's Basketball Tournament
2024 Big West M/W Basketball Championships
​2023 NCAA Women's Soccer Championships
2023 Big West Women's Soccer Championships
2023 Big West Men's Soccer Championships
2023 NCAA Men's Water Polo Championships
2023 NCAA Women's Water Polo Championships